Posts Tagged ‘junk food tax’
The date was March 29, 1886. Pharmacist John Pemberton was hard at work in his laboratory, brewing a concoction intended to cure various ills including headaches, indigestion, and hangovers. Instead, Pemberton created something that would go on to become one of the most popular soft drinks of all time—Coca-Cola.
Here are five facts you may not have known about Coca-Cola:
- The original Coca-Cola formula was made with coca leaf, which is used to make cocaine, and kola nuts, which contained caffeine. In the early 20th century, the coca leaves were removed from the formula, but the caffeine remained.
- In May 1886, the first glass of Coca-Cola was sold for five cents at Jacob’s Pharmacy in Atlanta. It was not immediately popular, generating only $50 in sales through the end of the year.
- Pemberton sold his formula to Ada Candler, an Atlanta businessman. Candler promoted Coca-Cola as a “delicious and refreshing” soft drink and its popularity spread.
- In 1899, three Tennessee entrepreneurs purchased exclusive rights to bottle and sell Coca-Cola. Their price? Just $1. They developed the distinctive contoured bottle that is still used today.
- “The Pause That Refreshes” was one of the first advertising slogans used to market Coca-Cola. It appeared in an advertisement in the Saturday Evening Post in 1929. Over time, Coca-Cola’s advertising attempted to connect the brand with fun and good times, whether it was singing “I’d Like to Buy the World a Coke” or inviting friends to “Share a Coke.”
The Pro/Con of Coca-Cola
Today Coca-Cola is one of the most globally recognized brands, but that does not translate into universally loved. Health organizations have criticized Coca-Cola for containing too much sugar and contributing to rising rates of diabetes and obesity. This has led some cities and states to consider levying a “junk food tax” on sales of Coca-Cola and other soft drinks. Former New York City Mayor Michael Bloomberg took it a step further and proposed banning the sales of “super-size” soft drinks at fast food restaurants.
SIRS Issues Researcher has an entire Leading Issue dedicated to Food and Nutrition that can be used to bring the invention of Coca-Cola into your classroom today. Students can read opposing viewpoints and Essential Questions on various issues, including Junk Food Taxes, School Lunches, and Obesity. For historical background, they can also access timelines with key events related to Food and Nutrition.
Don’t have SIRS Issues Researcher? Free trials are available.
For students, picking out a healthy lunch can be overwhelming. At home and at school, there are so many choices. Where does one start? SIRS Issues Researcher is full of helpful information about nutrition and the importance of vitamins. Want to know how to tell a good food from a fraud? Just visit the Food and Nutrition Leading Issue via the A-Z List, and sink your teeth into a healthy serving of research articles that could change the way you eat. Explore the pros and cons of fad diets, know what to look for on nutrition labels, and even read about food safety laws. Would you support a junk food tax? Investigate the pros and cons in the new Junk Food Tax Leading Issue.