Flower

Reaching Out to Customers

ProQuest values its customers. Our first priority every day is the success and happiness of our customers. This is true of employees across the company, including the K12 editorial team. To ensure that the editorial team is creating and packaging the content that customers want, editors conduct market research and reach out to customers for feedback. In the past editors have interacted with customers in various ways. Let’s take a look at some of these efforts:

Customer Contact Campaigns: Periodically Product Managers will coordinate customer contact projects where editors interview customers via phone or email and collect product feedback. The feedback gathered from these campaigns is considered when making enhancements to the product.

FETC
(Credit: 1105 Media Inc. Ed-Tech Group)

Conference Attendance: Editors attend local conferences such as the Florida Educational Technology Conference (FETC) in Orlando and the Palm Beach Technology Conference. Conference attendance affords them the opportunity to interact with customers and keep abreast of changes and innovations in the marketplace.

Social Media: Social media provides another avenue for editors to interact with customers and follow industry trends. The ProQuest Homework Central Facebook page allows customers and end users to interact with editors and product managers. Supervising editor Christie Riegelhaupt maintains the @Christie_Editor Twitter handle; follow her today!

Would you like to connect with ProQuest editors and provide feedback? Leave a comment below!

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